What logo do I use?
Upstate has many entities under its umbrella, but only one logo is to be used per application (including but not limited to letterhead, brochure, t-shirt, poster, signage, etc.)
The Upstate Medical University logo is always correct because it is the name of our institution. The university logo with the seal is an option, for academic use and to be used for only when there is enough room for it to reproduce well. The Upstate University Hospital logo should be used when you are referring to the hospital, both locations (Downtown and Community). Use the “Upstate Community Hospital” logo only when referring to a service located solely on that campus. Use the Upstate Golisano Children’s Hospital logo when referring to anything pediatric. Use the Upstate Cancer Center when referring to oncology services. Use the Upstate University Health System logo for clinical services in outlying locations. All materials for Upstate require the selection of one logo that best reflects the purpose and audience.
Please see the logo guide for additional details.
Which file type should you use?
Encapsulated Postscript (EPS) should be used for Microsoft Word, Photoshop, and any other application that supports the EPS format. This format can be re-sized while retaining smooth edges in the graphic.
Graphic Interchange Format (GIF) should be used for Web pages, or whenever you need to print to a non-PostScript printer. Non-Postscript printers include many laser printers, most inkjet printers, and dot matrix printers.
Portable Network Graphic (PNG) should be used for PowerPoint presentations. It offers transparency and can be used with color or image backgrounds. The png transparency is not supported by all browsers, and should not be used in web pages.
Upstate Logo guide - A 4 pg. pdf document shows how and when Upstate logos should be used.