Business Planning

Decision Consultant Report

The Decision Consultant Report (DCR) /mcbd/mark_res/pdf/bptemp.pdf cannot be found. Please correct the path to the pdf document can provide either a comprehensive market analysis for a proposed program or a comprehensive assessment of an existing program or service. Upon request, a business planning associate will work in collaboration with the requestor to gather any relevant data and information associated with the project. The outcome of this effort is a report that summarizes the key issues and observations, and highlights the strengths, weaknesses, opportunities and threats. The final result is a concise report that is meant to provide the information needed to decide if investing the time and resources into developing a complete business plan is warranted. Although each report is tailored to a specific program, generally, the DCR will follow a similar format:

• Executive Summary
• Program Overview
• Market Profile
• Competitor Analysis
• Program Strategy
• Physical Facility
• Financial Analysis

After reviewing the DCR, if a decision is made to pursue the proposal further then a copy of the DCR should be forwarded to the Clinical Program Assessment Committee (CPAC). CPAC will determine if a business plan is necessary and forward the request, with additional questions to be answered, to the Market Research and Business Planning department.

Business Plan

The business plan expands on the initial work completed in the DCR. Again, in collaboration with the initial requestor, a business planning associate will produce a more in depth report that details the necessary steps, key assumptions and strategies to implementing the proposed program. The business planning flow chart /mcbd/mark_res/pdf/flowcht.pdf cannot be found. Please correct the path to the pdf document provides a visual representation of the process involved. Although each business plan is tailored to each specific program, generally, the business plan will expand upon the initial DCR according to the following format:

• Executive Summary
• Program Overview
• Market Profile
• Competitor Analysis
• Program Strategy
• Physical Facility
• Financial Analysis
• Marketing Plan
• Implementation Plan
• Post Implementation Evaluation