University Hospital
Managed Care and Financial Analysis 

Market & Position Assessment

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Please contact any Financial Analysis & Business Planning staff member for assistance in viewing the document requested.

Overview

Using the latest available data, the Market and Position Assessment has been developed to provide UH departments with a wide range of information about:

  • Health care trends
  • Regional demographics
  • Competition and market share
  • The managed care environment

The assessment provides a "snapshot" of UH's market position, overall and by service line, compared to competing facilities in the region. The intended use of this document is as a strategic planning and business development tool. It has been prepared with the objective of providing some of the information necessary to assess current performance, identify areas for improvement, and highlight the potential for future opportunities. It is hoped that, at the very least, this material will generate discussion within the specialties which may provoke further research and analysis; but will ultimately prompt strategies that counter threats to core services and market share erosion.

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