Brand Family

These serve as a template for Upstate’s unified look. Note: Patient education materials have the title on top, so they can be put in literature racks. Brochures which are  overviews of services have the Upstate logo on the top, for immediate recognition of the institution. Note the “Find a Doc” graphic on the back cover encourages the viewer to go to the website for the current list of  providers.

AE packages 2,3, 4 &5: this shows how a family of marketing materials (advertisements, designs for billboards, brochures) are created with a unified look.