Print and electronic advertising is created by Marketing, in collaboration with administration, to promote hospital services and academic programs, and to raise awareness of our tri-fold mission of patient care, education and biomedical research

A sampling of Cancer Center ads, many of which highlight specific cancers and experts. "Ask for the experts. Ask for Upstate." is the call to action.
There's a seasonal flair to our consumer-focused ads for clinical services including joint replacement, bariatric/weight loss, treatment for stroke and heart attack, women's urology and more.
It is crucial that our region understands that Upstate is the area's only comprehensive stroke center. Ads stress the size and breadth of our health care team, and our leadership in the region. Ads with public service messages underscore Upstate's educational mission and strength in stroke care.
This ad series draws attention to our services by capitalizing on the popularity of  SU athletics. Both the basketball and football coaches have appeared in television commercials, print ads and on social media.
Examples of ads that showcase Upstate's expertise. All use the "Upstate blue" to give a cohesive look and make it clear at a glance that these services are available at Upstate.
Upstate's ads often appear in event program for local organizations, ranging from Sarah's Guest House to Syracuse Opera. It's an effective way to reach an attentive audience.
Uniform design connects these children's hospital ads touting Upstate's pediatric urgent and emergency care and our many specialty services, including our crucial role as the only center in the region that cares for children with cancer.
In fewer than 75 words, this ad describes the strength and mission of Upstate.