Syracuse, NY 13210
Each year, the Center presents a series
of monthly seminars focusing on challenging issues in ethics and the
humanities as they relate to health care. Seminars are free and open to the public.
For more information about Bioethics and Humanities Center Seminars, contact Deirdre Neilen at firstname.lastname@example.org
Center Seminar Schedule
The Pharmaceutical Industry: Marketing, Manipulation And Other Issues
John Noviasky, PharmD
The pharmaceutical industry spends more money on advertising products than on research and development. Clinicians are bombarded with studies from the drug companies touting their drug's benefits. Sometimes pharmaceutical companies have filtered or altered these studies in an attempt to increase sales. This seminar will review cases where marketing does not match the evidence. The audience will gain an understanding of marketing approaches, study manipulation, and other relevant drug industry practices.
Dr. John Noviasky is clinical pharmacy coordinator at Upstate's Community Campus. His experience with drug company marketing began when he became involved with hospital formulary decision-making. He has authored several nationally published articles and a book chapter on issues related to this presentation.
Location: 2509/2510 Setnor
Free and open to the public.
Please feel free to bring your own brown bag lunch! SUNY Upstate faculty, staff, and students and members of the community are welcome to attend.
The Healing Muse:
Submissions accepted annually September 1 through May 1.